Search engine optimisation tools

Ahrefs is one of the most recommended SEO tools online. The tool highlights what parts of your website need improvements to rank better in search engines. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages so you can see what information is drawing in the visitors.

We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to , visitors per month.

All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors.

This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health.

Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. You can get great insights into how your website is performing but also how to improve it. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs.

Without a tool like Moz, SEO really becomes a guessing game. Ubersuggest , developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends.

Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them.

And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword.

It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. While SpyFu has an amazing premium version, many of our experts raved about its free features.

You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. You can see what keywords they pay for vs. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data.

You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible.

And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them. Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites.

Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.

Google Trends has been around for years but has been underutilized. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest.

If you are unsure which trends are the ones for you, this is the best SEO tool to use. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.

This tool saves me hours of manual work that I can use to actually move the needle creating SEO optimized content instead. Siteliner is an SEO checker tool that helps you find duplicate content on your website.

Identical content to other websites. And Google penalizes websites with it. It also compares your website to the average of websites checked with this tool to help you better understand where you stand. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free paid version offering more available tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped robots, no-index, etc.

It simply and easily lays out URLs, match words, percentages, and pages. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world, but its simplicity is perfect. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for.

This information allows you to better optimize your website for that keyword so you can make adjustments as needed. If I need to know how I am currently ranking for a keyword, I can simply type it in and see. It is extremely accurate and live. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time. SpyFu is a search analytics company that scrapes the internet for data that is used to identify the keywords that companies and websites purchase using Google AdWords.

In this way, you can keep a step ahead of other companies or services working in your industry and attract more traffic to your own sites. SpyFu has three different plans.

This plan is best suited to new startups and small companies with a limited online footprint. Few products come close to providing the depth and functionality you get with SpyFu. It is priced below its main competitors, is easy to use, and can be customized to your needs. It provides all of the PPC, SEO, and keyword research tools anyone from a big company to a small startup would need and is a highly effective and well-designed application.

This rowdy reptile's clients include major players like Disney, Shazam and Dell. One of the most attractive feature of SEO Spider is its ability to perform a quick search of URL's, as well as crawl your site to check for broken pages.

This saves you the trouble of manually clicking each link to rule out ' errors'. The tool also allows you to check for pages with missing title tags, duplicated meta tags, tags of the wrong length, as well as check the number of links placed on each page. There is both a free and paid version of SEO Spider.

The free version contains most basic features such as crawling redirects but this is limited to URLs. Although we've highlighted the best paid-for SEO tools out there, a number of websites offer more limited tools that are free to use. Here we'll look at the best free SEO tools available. Even if you're not headstrong on SEO, whatever the size of your site or blog, Google's laudable Search Console formerly Webmaster Central and the myriad user-friendly tools under its bonnet should be your first port of call.

The suite of tools gives you valuable information about your site at a glance: it can assess your site's performance and observe potential problems to troubleshoot like negative spammy links , help you ensure your site is Google-friendly and monitor Google's indexing of your site. You can even report spam and request reconsideration if your site has incurred a penalty. Plus, if you don't refer to their Webmaster Guidelines now and again, well, you've only yourself to blame if you go wrong.

Search Console is constantly updated, and new features are on the way, such as new URL inspection tool or the new sitemaps report. Help is available via the Webmasters Help Community , a place for webmaster's to connect and share troubleshooting and performance tips. Since the end of , Google migrated its disavow link tool to Search Console and has also updated its Outdated Content tool.

Knowing the right keywords to target is all-important when priming your web copy. Google's free keyword tool, part of Google Ads, couldn't be easier to use. Plug your website URL into the box, start reviewing the suggested keywords and off you go. However, while useful for keyword research purposes it's important to realize the numbers provided are approximations rather than exact figures, and intended to provide a guide to popularity rather than exact real-time search volume.

Google Optimize is not for the faint hearted and will make even seasoned SEO experts uncomfortable. SEO isn't all about rankings and without the right balance of content that engages with your visitors and drives conversions, you're earnest optimization could be wasted. Personalization features are also available to spice things up a bit. Note that in order to run some of the more complicated multivariate testing, you will need adequate traffic and time to make the results actionable, just as you do with Analytics.

SEOquake is one of the most popular toolbar extensions. It allows you to view multiple search engine parameters on the fly and save and compare them with the results obtained for other projects. Although the icons and numbers that SEOquake yields might be unintelligible to the uninformed user, skilled optimizers will appreciate the wealth of detail this add-on provides.

Gauge details about number of visitors and their country, get a site's traffic history trended on a graph, and more. The toolbar includes buttons for a site's Google index update, backlinks, SEMRush ranking, Facebook likes, Bing index, Alexa ranks, web archive age and a link to the Whois page.

An SEO crawler can help you discover and fix issues that are preventing search engines from accessing and crawling your site. It remains an essential yet elusive tool in the arsenal of any good SEO expert. If you are a webmaster or SEO professional, this is probably the most heartbreaking message you may receive. But the good news is that you can fix this issue! Search engines were designed to crawl, understand, and organize online content to deliver the best and most relevant results to users.

Therefore, making your website crawlable is one the primary goals and can highlight any issues you have with your web hosting service provider. So how can an SEO crawler help? It offers real-time feedback. An SEO crawler can quickly crawl your website some crawls as fast as pages per second to show any issues it gives. These reports can be easily exported and referred to for further action by the technical SEO and development teams.

Thus, using an SEO crawler is the best way to ensure your team is up to date on your website crawling status. It identifies indexing errors early. Using an SEO crawler can help you spot such issues during routine SEO audits, allowing you to avoid bigger problems in the future. It tells you where to start!

Deriving insights from all available reports may be intimidating for any SEO professional. A good crawler should make it possible for webmasters to concentrate on the main problems by estimating their scale. That way, webmasters can keep fixing critical issues in a timely manner. We caught up with Julia Nesterets, the founder of SEO crawler Jetoctopus to understand what exactly an SEO crawler, why is it so important and a bevy of questions about backlinks in general. The spiders crawl the URLs systematically.

Simultaneously, they refer to the robots. Once spiders finish crawling old pages and parsing their content, they check if a website has any new pages and crawl them. In particular, if there are any new backlinks or the webmaster has updated the page in the XML sitemap, Googlebots will add it to their list of URLs to be crawled. So is it worth retrospectively adding backlinks?

This will also help preserve the equity of that page. Is there a hierarchy of backlinks? However, we can increase the quality of backlinks based on several criteria like:. The links of highest quality have relevant keywords in the anchor text and come from trustworthy websites. But again, there are no hard and fast rules on how Google evaluates backlinks. Consider a website with hundreds of old, very low traffic pages with no links e.

Is it worth either these pages to relevant key hubs or update the page with backlinks to the relevant key hubs without updating the dates? In such a case, choose the pages with the best content and update them. Set up redirects for the pages you do not want your audience to see and point them to the relevant key hubs.

Otherwise, Google will treat them as soft s. Most webmasters may feel that social media backlinks are pointless primarily because they are Nofollow links that do not impact SEO. However, social signals are an important ranking factor for Google. People are constantly clicking on links they see in their newsfeeds. If you offer great content, then this can be a great advantage for you.

Eric Hochberger, Co-Founder and CEO of full service ad management company Mediavine , explains to us the love-hate relationship between these two entities. By definition, advertising runs counter to the goals of SEO optimization, a process which relies on publisher content and user experience. However, as an ad management company that originated as an SEO marketing firm, we work to find the perfect balance, ensuring the two can coexist.

Yes, you can run high-performing ads and still rank well in search engines thanks to the right ad tech. The first key feature is lazy loading. When a website employs lazy loading , ads only load on a webpage as a user scrolls to them. This function extremely lightens the page load. A lighter page means faster loading which leads to better SEO.